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Artist: Adolphe Mouron – Cassandre (1901-1968)
Title: Air Orient
Date: 1932
Size: 24.4 x 31,7 in. / 60 x 80,6 cm.
Printer: Alliance Graphique – Loupot- Cassandre, Paris. 34, Rue Marc Seguin XVIII eme
Materials and Techniques: Colour lithograph on paper
Linen backing: Yes
Condition: A (Normally designates a poster in very good condition. Colours are fresh and there is very little or no paper loss. Any imperfections are marginal and unnoticeable).
Additional Details:
Advertising poster produced by Cassandre in 1932 for Air Orient.
Air Orient is a former French airline which operated from 1928 and which is one of the companies that gave birth to Air France in 1933. As its name suggests, it was specialized for the Orient and the Far East. in the 1930s, especially the French colonies. A weekly service took passengers and mail from Marseille to Saigon in ten and a half days, and after seventeen stopovers.
The winged seahorse, known as « the shrimp », was the symbol of Air Orient in the 1930s, before it participated in the creation of Air France in 1933 and the winged seahorse became the symbol of the entire Air France company.
Adolphe Jean Marie Mouron known as Cassandre (born January 24, 1901 in Kharkov, Ukraine, died June 17, 1968 in Paris) is a graphic, poster and stage designer, lithographer, painter and typographer. He is best known for his posters advertising travel, for clients such as the Compagnie Internationale des Wagons-Lits, Nord Express, Étoile du Nord, Dubonnet and the Normandie steamer in the 1930s. He is also the creator of the Yves Saint Laurent logo (1961).
His posters are remarkable for their innovative graphic solutions and their frequent denotations to painters such as Max Ernst and Pablo Picasso.
Cassandre is a major artist of the Art Deco period alongside Jean Carlu, Paul Colin and Charles Loupot.
Further information and photographs available upon request.
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